craft shows · selling handmade

Selling Handmade – Where To Start?

You have talent, and you make some amazing things.  Your friends tell you all the time you should sell what you make.  You have heard of the success stories. So you think why not give it a go…

Now what?

Before we get into the nitty gritty details lets sit down and have a heart to heart.

I have good news and bad news. I will get the bad news out of the way first.

Selling handmade is hard. To have success you have to have persistence, and patience.  Rarely does success happen over night.  It will take a lot of work.  You have to be in it for the long haul. You can’t give up when an idea flops or doesn’t catch on right away. There will be people who will hurt your feelings, there will be problem customers, there will be other handmade sellers who copy you, or accuse you of copying.  There are people at every turn looking to make money off of new sellers.  You will have days when you think that you are wasting your time.  If you want to succeed you must persevere. If you incorporate your faith into your items people will find a way to use it against you. You will be tempted to be someone else in the name of selling your products.

The Good News {Whew}

It’s all worth it!! If you can get through all the highs and lows you can be successful.  I’ve met some amazing ladies who have become life long friends and mentors.  I have been given opportunities to give back because of what I do.  It’s all a blessing.

Are you still with me? I hope so!

First things first, pray pray pray.  Thank the Lord for your ability to create, ask him to show you what he wants from you.  Hailey Morgan from Influencenet said it best: All the Hustle in the World Doesn’t Mater if the Lord isn’t Leading the Business. While you are praying ask the Lord to help you figure out why you are doing it? Identify your goals and to help you remember to keep him the CEO.

I recommend starting with an Etsy Shop.  They are easy to set up, you just start {here}. The site has a step by step instructions to help you list your first items.  I recommend that you start with at least 25 items, and try to post one new one each day.

Be sure to order business cards, that match your banner.  I like to use Stephanie Mullins of http://inspired-flow.com/. But you can search Etsy for Banners and Business cards that match.  {Branding is VERY important} You want to be sure that it all ties together.  So when people see the Card they remember the Etsy Shop.  Adding pictures of what you make on the back of the card also helps.  Like many others I use Vista Print to print my cards.

It helps to bounce new listings off of an objective person, there are {critique groups} on Etsy. Or you can email me and I’ll check it out and happily give you some feedback.

Ok that’s set up now what?

Instagram and Facebook will be your no cost marketing tools.  Instagram and a Facebook business page is a phenomenal way to share your items, your thoughts, your workspace, and as much about you as you feel comfortable to.  You can combine the two, so when you post to instagram, it will post to your facebook page, saving time and making social media marketing easier.  Remember that connections help sell.  Be sure to reply back to those who comment, strike up a conversation with those who follow your feed or your page. Be the genuine you always.  Your customers will really appreciate the special attention, and you will love meeting the new people.

I will go more into detail about social media marketing in the next post.

I know that seems simple and small, but that is the gist of getting started.  There is alot more that goes into running a handmade business. I plan to cover as much as I know.

My goal with this is to not only help you succeed, but to help you combine handmade and faith.

Untill Next Time,

Becky

If you have any questions you want answered please comment with them below or contact me.

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